Added: Donnelle Mccubbin - Date: 07.08.2021 12:18 - Views: 40078 - Clicks: 1648
PC gaming storefronts, cloud streaming platforms, mobile subscription services -- it's been a busy year for new ways to play games. And if you're one of the million daily active users of Snapchat, you've probably heard of one more in the last several months: Snap Games.
Snap is one of several major companies that has recently decided to make the leap into gaming, with global partnerships lead John Imah telling GamesIndustry. Snap Games launched in April with six games to start, and has since added two more. Several of the titles are made internally by Snap, while others are made by known mobile developers such as Zynga and SpryFox exclusively for the chat platform.
All of them are multiplayer titles specially deed for the kinds of instant, social communications inherent to Snap's platform. Because of the unique nature of the Snapchat platform, including its AR capabilities and personal, customizable emojis called Bitmojis, Snap works extremely closely with its game developers on very tailored projects -- "in some ways co-developing," as Imah puts it.
Snap Games is a closed platform, with Snap being both careful and curated with the kinds of games it accepts. Currently, all its games are free and playable through Snapchat with friends, with developers monetizing through six-second, unskippable -- though the Snap team is exploring other monetization methods as well. While eight games in seven months seems small, and while Imah can't give any specifics on how many developers Snap is currently working with on upcoming titles, he assures me the steady, limited rollout isn't for lack of interest. From there, they'll submit a proposal that talks about the type of game that they're looking at creating, what does it look like on Snapchat, a little bit about themselves, and so forth.
They get introduced to the team, and we start working side-by-side with them to help them develop their game and gamer snapchats sure that the transition and everything they need to have a smooth development on Snap Games is there for them. So what makes a good fit? Part of that is inherent to the kinds of games a social platform like Snap can gamer snapchats naturally, but Imah says the team is also highly focused on quality and creativity -- he wants to see what unique ideas creators come up with that will work with the Snapchat platform.
Bitmoji are the stars, as Imah says, of two of the currently available Snap Games, and Snap is using them to stretch even farther. As a part of Snap's broader gaming initiatives, the company has recently introduced an SDK called Bitmoji for Games, which lets developers integrate Bitmoji into their games and allow people to play as their Bitmoji within titles outside Snap. But even Bitmoji for Games isn't just a free-for-all. Like Snap Games itself, access is curated by Snap, which wants to use the initiative to keep Bitmoji and by extension Snapchat in the minds of its users even when they're outside the app.
Versus if you look at Bitmoji, people are using it daily, and they're also using some of the integrations gamer snapchats have, whether it's through Snapchat, Tinder, or Gmail. The gamer is constantly thinking about their avatar, so extending it into a developer's game that is already successful or that they want to build on top of presents a ton of value. Imah tells me that seven months in, it's too early to give any detail on metrics gamer snapchats terms of how many users are playing Snap Games, if there are any particular connections between people interested in Snap Games and people interested in gaming on other platforms, or if users are ing Snapchat specifically for Snap Games.
He's also not concerned about the decline in s of games released through social media platforms such as Facebook. Part of that, Imah says, is because for him and the team at Snap, gaming is a slow, long-term project across multiple initiatives -- not just Snap Games itself. Imah and his team's job ranges across Snap Games, the aforementioned Bitmoji for Games, connections with esports groups like FaZe Clan for social gaming content and communities, and AR initiatives that intersect with gaming and associated communities.
Above all, he wants Snapchat to be a "gaming destination. I've never really experienced that on mobile or some other platforms, so I think that's a huge value proposition for Snapchat. The other side is just learning.
The platform has only been live since April, and next year's going to be a big year for us, so we're just taking it as we go. Level up your career Learn about working in games up to the GI Jobs board View jobs board Making the games industry a better place to work See best places to work.
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